Hey, I know you hate marketing and advertising. I do too. They're annoying, intrusive, and sometimes downright deceptive. But let's face it: they're also necessary if you want to sell something.
Global advertising was expected to reach $780 billion. Of that, digital advertising was expected to reach $492 billion. It is estimated that the United States spent an estimate of $343 billion and an estimate of 63% was spent on the internet. That's an enormous amount of money.
But...
Think about it. How are people going to know about your amazing product or service if you don't tell them? How are you going to stand out from the crowd of competitors who are vying for their attention? How are you going to convince them that you're the best choice for their needs?
Marketing and advertising are not evil. They're tools. And like any tool, they can be used for good or bad purposes. It's up to you to use them ethically and responsibly.
That means being honest, transparent, and respectful. It means providing value, not just hype. It means solving problems, not creating them. It means building relationships, not spamming.
If you do that, you'll find that marketing and advertising can actually be fun and rewarding. You'll get to share your passion with the world, connect with your ideal customers, and grow your business.
I have to admit, I have very little to spend on advertising. I used all of my book royalties to advertise on Facebook, so I spend just about every day posting my products on social media, writing blogs and tending my website. It takes up most of my time, but that's the price I pay in order to get my products known.
So don't be afraid of marketing and advertising. Let loose of a bit of your income whether it's print-on-demand commissions or royalties from your book, or lots of time. Embrace marketing and advertising as an evil necessity if you're selling something.
Check out my children's books for ages 2 - 5. They're beautifully illustrated and make great bedtime stories.
