Visit my store: Visages Gift Store

Visit my store: Visages Gift Store
Custom Personalized Candy Wrappers & Party Supplies

Wednesday, April 7, 2010

Watching My Garden Grow

I find myself in an emotional tug-of-war. It stems from not holding down a job outside the home and bringing in a scheduled salary.

On one hand I am perfectly happy to remain at home while John leaves every morning to sell inventory to hospital gift shops. Twice a week I do donate plasma for which I'm paid twenty dollars for the first donation of the week then thirty the second donation. The two hundred dollars a month I bring home remains in savings and is our only source of savings.

I stay busy cleaning the house, planting vegetables and flowers, running errands, making phone calls for John who can't find time during the day. I pay our bills, run our financials, tend to our five pets, and fill the remainder of the time creating.

On the other hand we have debt the latest of which comes from the IRS caused by ignorance of tax law. Otherwise, the car I bought four years ago has a small loan balance. John has a cataract. It will cost no less than three thousand dollars to surgically have lens replacement. I decided it was time to check into medical insurance as an alternative. Because John takes blood pressure and diabetic medicines, insurance will cost upwards to five hundred dollars a month. We would NEVER spend that money on medical expenses in a year!

So I endure guilt for not working outside of our home. The fact is I don't want to. I spent thirty two years working my way up the corporate ladder; endured some pretty nasty managers who were not only micro-managers but insulting too. I don't have any desire to work for someone else ever again. That's not to say I won't at some point and that I'm the only one experiencing this frame of mind as millions of others find themselves in the same predicament.

I gave up the house cleaning business I started to be a 1099 contract employee for a company that went under a few months back. I'm physically incapable of restarting the house cleaning business because of compressed discs and arthritis in my lower back and neck. But, there again, if I was physically capable I wouldn't restart the house cleaning business.

I have the candy wrapping business but in order to market it I would have to travel outside of town since Lawrence isn't the proper market for personalized wrappers. This is more of an excuse than anything because there again I simply do not want to work more than what I'm working now.

Hence the guilt. Do you find yourself in the same emotional position? I tell myself to suck it up and begin marketing personalized candy wrappers. After all, the success of selling them would certainly alleviate the guilt. On the other hand, maybe watching my garden grow then reaping what it produces will rid me of the feeling.

Thursday, April 1, 2010

Recession Sparks New Dreams

I read or hear whenever this country is in financial trouble, when jobs are scarce and employers aren't hiring that the number of people starting new businesses rises.

This isn't news, really. The majority of people - when forced - opt for survival over a slow financial death. Creativity flows. How do I feed myself and my family? How do I pay the monthly mortgage or rent? Where do I find money for gas just to run a few errands?

These are hard questions to answer. And if one is wont to stand up and fight for survival rather than running and hiding or throwing up their hands in defeat, one will find the means to meet the end. Face it, it's much easier to wallow in self pity, lie on the couch watching television while creeping into depression.

This brings up a pet peeve of mine. Commercials for anti-depressants induce a rage within me I can not control. I holler at the television whenever I see an actor portraying a depressed person. "Get up! Exercise! Take vitamin B. Take a butt-load of vitamin C! Get productive!" All of these have proven effective toward what the psych people call depression.

But back to what I was saying. Yes, during financial crisis studies show an increase in the pop-up of new businesses. These people have found how easy it is to begin one and have discovered a niche to fill. Starting a new business is simply a matter of finding what is needed and wanted. Think about it. Someone out there came up with the idea of clothes pins to hang clothes on a line. How did he come up with the idea? He observed a need and fulfilled it. A need could be something as simple as providing competition to a business whose fees are high and out of control.

Some ideas are easier to implement than others. If you've come up with a new design for a wind turbine blade, then you'll have to fork out money to patent it, market it to businesses that build wind turbines then find a company that will manufacture it. But if you're starting a recycling service, house cleaning or lawn service, you need only to aim your marketing efforts at businesses or home owners that use these services.

How? Get out there and knock on doors. It really is that simple. You would be surprised at how many are interested because they're sick of paying high prices, the providers do a crappy job, aren't reliable or the person doing the job dropped their customer.

No, I'm not surprised at the rise of new businesses starting. It's par for the course and is - for many entrepeneurs - a matter of survival.